Thailand’s Creative Economy Agency (CEA) is launching a fully-fledged contents market and pitching event this summer – Bangkok International Content Market (BICM) – with dates set for July 20-22.
Focusing on film, series and animation, the new event will include content pitching sessions and awards, an industry conference and networking platform, along with an exhibition space for around 500 studios, creators and creative businesses. It will take place at Queen Sirikit National Convention Center (QSNCC) in the centre of Bangkok.
Organisers said the event “aims to create new business opportunities and expand Thai content networks into global markets”.
It will take place alongside Thailand Content Market 2026, organised by Thailand’s Department of International Trade Promotion (DITP), which spans 12 creative industry sectors, including film, television, animation, games, characters, books, toys and production services.
BICM replaces the pitching and projects market, Content Project Market, that CEA has held in Bangkok for the past two years.
The pitching platform will feature more than 55 selected film, series and production-ready projects from Thailand, the wider Asia Pacific region and BICM’s partner networks.
The BICM Pitching Awards – including Asian Project Pitching, Thai Project Pitching, and Thai Story Pitching – will offer total prizes worth around $20,000 to support selected projects in advancing toward production.
CEA Executive Director Dr. Chakrit Pichyangkul said: “Bangkok International Content Market 2026 marks a significant step in systematically elevating Thailand’s content marketplace to the international level.
“More than simply a showcase platform, BICM2026 is designed to strengthen networking and build a sustainable ecosystem for Thailand’s content industry by connecting creators, investors, and international partners to generate tangible business opportunities and long-term collaborations. Through this platform, CEA aims to transform Thai content and storytelling into sustainable economic value for the country.”
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